Our firm served as a business advisor to Fingerprint Cards, evaluating the potential of biometrics within the payment card and enterprise markets. Despite initial high expectations, Fingerprint Cards lacked a clear understanding of the key drivers in the payment market. Through our in-depth analysis, we discovered that the enterprise market had a greater demand, a larger total addressable market (TAM), and shorter deal closure times.
Based on these insights, we recommended scaling down efforts in the payment market and refocusing on the enterprise sector for short-term revenue. This strategic pivot resulted in securing several multi-million dollar deals, effectively positioning Fingerprint Cards for sustained success in the future.